Led by art director and founder Martín Bustamante, the Facón Argentina project rescues, reinterprets and projects native culture through a modern lens by connecting traditional Argentine craftsmanship with contemporary design. Facón Argentina becomes a material narrative, and a space where objects, stories and Argentine landscapes coexist. Martín’s practice combines curation, design and creative direction, with a strong emphasis on carefully selecting pieces and developing collaborations that highlight local knowledge and traditions. Via his direct network of artisans across the regions of the country, he brings rural communities and global design circuits together.