The enduring power of woven traditions
Founded in Eswatini, Madwa is a manufacturer dedicated to reviving traditional weaving while creating stable livelihoods for rural craftswomen. Working with locally sourced grasses, reeds and sedges, artisans transform indigenous materials into blankets, throws and homeware that carry both beauty and purpose. The initiative safeguards skills passed down through generations, notably through the use of the imbongolo loom, which now produces designs that blend cultural heritage with contemporary aesthetics.
Beyond craft, Madwa is about empowering craftswomen and providing them with financial independence and opportunities to contribute to their communities. The manufacturer also fosters eco-friendly craftsmanship that ensures the harvesting practices protect local ecosystems. Supported by a design team and market access, Madwa connects Eswatini’s artisans with a global audience. Each handmade piece tells a story of resilience, and the enduring power of tradition adapted to our times.
