Finding perfection in imperfection
- Nuriel cherishes the unconventional and imperfect in his work
- His hats reflect the modern nomad exploring the world
- He is also a blogger, restaurant manager and photographer
Two years ago, Nuriel needed to find an unusual hat. When his search was unsuccessful, he decided to make his own. And so it was that he created something that would change his life. As a member of the prominent Molcho family, owning NENI – a group of restaurants originally only in Vienna and now all over Europe – Nuriel was already a photographer, blogger and restaurant manager; however, it soon became clear that he would add a fourth profession to his life. Together with his wife Audrey, he started teaching himself traditional millinery techniques, finally opening a hat maker’s studio on Vienna’s famous Naschmarkt, right next to the NENI restaurant.
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The client themselves. Every hat is made to measure, telling the client’s story and reflecting their personality. Also, as my wife and I are modern-day travellers, our journeys around the world inspire us. This is also where we find the rare and unique fabrics for our new creations.
That was a really lucky coincidence. We found an online advert by the son of a former milliner on a second-hand sales website. He wanted to sell almost all the equipment from his mother’s workshop – we bought it and started improvising, initially in the living room of our apartment.
My first hat, which I still love and wear, was totally crazy, slightly burnt and looked very unconventional and vagabondish. All these imperfections quickly became characteristic of our hats. Finding perfection in imperfection – that is our motto.
When football star Neymar ordered one of our hats. Often, life is so simple: if you are bold enough to make the first move, start your business, improve constantly and dedicate your time to what you are truly passionate about, success will come naturally.
