redefining iconicity

Rapid cultural shifts and changing generational preferences are reshaping what we deem to be ‘iconic’. How can creative leaders strategically cultivate iconic status to ensure enduring relevance and lasting value?

This session will explore themes including:

• The rise of "iconomics"

• How and why some icons stand the test of time

• The role of craftsmanship in defining modern iconicity

Introductory Keynote:

• Jean-Noël Kapferer (Professor, HEC, France)

Speakers:

• Michael Diaz-Griffith (CEO, Design Leadership Network, USA)

• Bénédicte Epinay (CEO, Comité Colbert, France)

• Chahan Minassian (Founder, Chahan Interior Design, France)

• Bénédicte de Montlaur (CEO, World Monuments Fund, USA)

Concluding remarks:

• Nicolas Bos (CEO, Richemont, Switzerland)

Hosted and moderated by:

• Alberto Cavalli (Executive Director, Michelangelo Foundation, Switzerland)