The future of the experience economy
17 September, 11:00 – 12:00

Studies show that 78% of millennials prefer spending money on experiences over material goods. As people crave in-person experiences that technology cannot replicate, how can the craft, hospitality and tourism sectors capitalise on this evolving trend?

This session will explore themes including:

• The search for authentic local connections

• The value of care for client and member engagement

• Creating holistic cultural destinations

Speakers:

• Pedro Duarte (Mayor of Porto, Portugal)

• Clare Matterson CBE (Director General, Royal Horticultural Society, UK)

• Pierre-Yves Rochon (Interior Designer & Founder, PYR, France)

• Eliot Stein (Senior Journalist & Editor, BBC, USA)

Moderated by: Francesca Colombo (General and Cultural Director, Biblioteca degli Alberi Milano, Italy)