Wilhelm (Willi) Margreiter took over his father’s and grandfather’s carpentry workshop after studying architecture in Innsbruck. An innovative spirit has always been part of the family’s company, which creates all kinds of products from skis to horse-drawn carriages. When a stationary wave was built just a hundred metres away from the workshop in the clear water of the Almkanal, Willi quickly raised the idea of inventing the most optimised surfboard, characterised by clear design, a unique construction method and the veneer of the wood. The brand WUUX – Urban Surf Shades was founded in 2014. Since then, Willi has been selling his boards all around the world. The international surfer community is puzzled by how it is possible to manufacture extremely lightweight boards out of the heaviest woods.
Wilhelm Margreiter