Markus Wach

Textile printer

©Markus Wach

©Helge Kirchberger Photography

A new approach to a family tradition

The printing technique Markus uses hasn’t changed for millennia
His most famous customer is HRH The Prince of Wales
He loves the lively history of his home region

Brought up in a family of traditional hand printers in rural Austria, Markus initially trained as a fashion designer in Vienna, before working for famous fashion brands in Paris (Castel Bajac, Kenzo) and Sydney (Harry Who). On the verge of what might have been a successful international career, a visit to his home town changed his plans. When he found out his mother wanted to shut down her workshop, Markus knew at that moment that he had to make a decision. He chose to stay true to his family roots and ultimately became the most modern and innovative traditional block printer in Austria.

Interview

©Helge Kirchberger Photography

©Helge Kirchberger Photography

What compelled you to take over your mother’s workshop?: I started to realise that a profession that seemed so ordinary to me was in fact very rare and precious. The professionals working in this field are so few in number that this craft might die out within a generation. So right from the start I wanted to incorporate modern, colourful and innovative elements in my products to attract younger customers.
What inspires your patterns and designs?: Our vast collection of ancient moulds is the basis for different patterns. My companion Susanne Spatt, her fashion label, our children and grandchildren, who are mostly part of our joint family, are my creative inspiration.
What materials do you print on?: Besides printing fabrics like silk, cotton or linen, I even print traditional Austrian lederhosen or leather gloves. We use our hand printed fabrics for scarfs, shawls and dresses as well as for handbags or braces.
How important is your location for your work?: My workshop is located in the rural heart of Austria, a region famous for its picturesque landscape and traditional lifestyle, so I draw creative energy from my regional roots. Our clients come from all over the world to enjoy our unique and genuine savoir-vivre – I like it that they bring parts of the world to a small Austrian village.

Markus Wach is an expert artisan: he began his career in 1980