Laura & Teresa Cugusi

Puscina Flowers

Flower designer

©Lisa Poggi

©Michelangelo Foundation

©Lisa Poggi

The flower girls

Puscina grows seasonal, local and organic flowers
It was founded by three sisters to save their family farm
The studio specialises in weddings

Some people are born with a vocation. Others find theirs by chance after experiencing many different things. This is case with sisters Laura and Teresa Cugusi, who worked in many artistic fields before going back to their family farmhouse in Tuscany. There, they established the first flower farm of the area, specialised both in the cultivation of seasonal flowers and in sustainable design, with a focus on weddings. The sisters decided to start a business together, in order to save their family farm that had fallen into disuse. One day, Laura and Teresa made some bunches with French honeysuckle, sainfoin and other wildflowers and sold them to nearby restaurants, they were a hit.

Where

Interview

©Maureen Evans photography

©Michelangelo Foundation

Are you pioneers in Italy in sustainable flower farming?: Laura: When we started in 2014, there wasn’t anything like that in our country: growing seasonal, local and organic flowers for sustainable floral design was a novelty back then. We got our inspiration from Northern Europe and the US.
Does your method and philosophy have any limits?: Teresa: Of course, growing our own flowers in the fields without greenhouses, means following the season and using only what is available. But this is not a real problem. We have 200 species and 400 varieties, so we always find the best solution to please our customers.
How would you define you style?: Laura: Soft, romantic and feminine, simple and natural. We value imperfections, as they give strong character to every arrangement. But I won’t say our creations are wild. On the contrary, we like to keep them neat, so they are not confusing to the eye.
Do you follow any rules of composition to achieve this effect?: Teresa: We always choose a single protagonist - one big flower or more, provided they are of the same species. We work a lot with colours: behind every palette, there’s a project. But in general we prefer pastel shades, that are perfect for weddings.

Laura & Teresa Cugusi are rising stars: they began their career in 2016