• Aiveen fashions her designs like couture garments
• She sculpts, paints and manipulates fabrics to create interesting narratives
• She works on projects for luxury hotels, yachts and private residences

Originally from Ireland, Aiveen Daly’s journey into craft began with a childhood fascination for embroidery and an encyclopedia of needlework inherited from her grandmother. After a first career in marketing, Aiveen transitioned to the world of design, honing her skills through traditional upholstery training at London Metropolitan University and evening studies at the London College of Fashion and Central Saint Martins. "This has allowed me to develop a signature aesthetic that is both ethereal and highly technical," she says. "My approach aims at hybridising traditional upholstery techniques with couture embellishment, to create singular interiors. The commissions Aiveen works on can range from large-scale sculptural wall murals to hand-beaded artworks. In 2023, Aiveen was named one of the 50 most influential people in British luxury in the Walpole Power List.