3DAYSOFDESIGN
Book now
Ahmed Bouchaala
©All rights reserved
Ahmed Bouchaala
©All rights reserved
Ahmed Bouchaala
©All rights reserved
Ahmed Bouchaala
©All rights reserved
Ahmed Bouchaala
©All rights reserved
Ahmed Bouchaala
©All rights reserved

Ahmed Bouchaala

Shoemaker

Fez, Morocco

Recommended by Chambre d'Artisanat de la Région Fès

Babouches and a Moroccan savoire-faire

  • Ahmed has been practising shoemaking since the 1980s
  • His pieces are made with all natural ingredients, including plant-dyed leather
  • He crafted a pair for Moroccan Prince Moulay Rachid

Ahmed Bouchaala specialises in crafting the Moroccan babouche, a traditional leather slipper. His journey began in the alleys of Fez, where as a child he watched master shoemakers at work. "I learned the craft through observation and consistent trial and error. Before I knew it, babouches had become more than a practice – they were a calling," Ahmed says. Today, in his workshop, he shapes each pair by hand with Ziwani leather dyed with wheat bran, herbs and even pigeon droppings. Ahmed's shoes reflect centuries of savoir-faire, but also a personal pride rooted in precision and tradition. He now sells his works in Morocco and abroad, with one royal commission standing out above all – a pair made for Prince Moulay Rachid.

Ahmed Bouchaala is a master artisan: he began his career in 1980 and he started teaching in 2000.

INTERVIEW

My father asked a shoemaker to teach me the craft when I was younger. I learned shoemaking step by step, watching and practising. I tried other crafts, but always came back to shoes. Eventually, I opened my own workshop, which felt like the right place to be.

A pair of babouche shoes is known for its elegance and breathability. Fez babouches are made with Ziwani leather – yellow, soft and dyed entirely with plants. I use all natural materials, including bran, herbs, pomegranate and even pigeon droppings. People recognise them by colour and smell – they are pure Fez.

I am really proud of the pair of babouches I was commissioned to make for Prince Moulay Rachid. I handcrafted it with great care, detail after detail. This commission proved to me that traditional work is still valued at the highest of levels.

A fully handmade, detailed pair takes up to five days. A simpler version can take one day. I work alone, without shortcuts, to ensure each cut and stitch is executed precisely. It is not a fast process, but that is the whole point.