Sara Sánchez

Perenne

Embroiderer

©Manuel Martos

Embroidery the Gen Z way

Sara makes embroidered items for brides, as well as interior decoration
She once created her own sequins using discarded plastic bottles
She took a course on digital marketing to help guide her business forwards

Through her commitment to her craft, Sara Sánchez is an example of how keen Gen Z is to project craftsmanship into the future, with a fresh eye and a nod to tradition. As a child she played outdoors and built an everlasting connection with nature, also learning to value patience and a slow pace. These have been instrumental in the development of her craft. Sara developed an interest towards fashion design, becoming a student in her native Spain and then in Rome, where she specialised in embroidery. It was in 2022 that she opened her workshop, shortly after graduating with a project on bridal wear, where she can put her focus on traditional embroidery and Lunéville technique.

Interview

Why did you name your studio 'Perenne'?: It has to do with my final project at school, involving bridal wear. Embroidery belongs to tradition and is meaningful, precious, while also having an identity. I like to think that my creations, besides their aesthetic side, will last and become family heirlooms.
What defines what you do?: Since I was a little girl, I was into creating and making with my hands and was interested in fashion. I would look at fashion magazines and I realised that a good way of expressing myself could be embroidery. I studied hard, aiming at perfection, and staying true to my own vision.
What inspires you?: Nature with its organic shapes and colours catches my attention and offers me the opportunity of reinterpreting through my imagination. I specialise in the luneville technique, patiently focusing on harmonious textures.
Is there a sustainability angle in what you do?: My final project at school involved themes of sustainability as I created my own sequins using discarded plastic bottles. Sustainability is about not wasting, this is why I make pieces that meet high quality standards and last in time, handed over from one generation to the next.

Sara Sánchez is a rising star: she began her career in 2021 and she started teaching in 2022