Embroidery the Gen Z way
- Sara makes embroidered items for brides, as well as interior decoration
- She once created her own sequins using discarded plastic bottles
- She took a course on digital marketing to help guide her business forwards
Through her commitment to her craft, Sara Sánchez is an example of how keen Gen Z is to project craftsmanship into the future, with a fresh eye and a nod to tradition. As a child she played outdoors and built an everlasting connection with nature, also learning to value patience and a slow pace. These have been instrumental in the development of her craft. Sara developed an interest towards fashion design, becoming a student in her native Spain and then in Rome, where she specialised in embroidery. It was in 2022 that she opened her workshop, shortly after graduating with a project on bridal wear, where she can put her focus on traditional embroidery and Lunéville technique.
INTERVIEW
It has to do with my final project at school, involving bridal wear. Embroidery belongs to tradition and is meaningful, precious, while also having an identity. I like to think that my creations, besides their aesthetic side, will last and become family heirlooms.
Since I was a little girl, I was into creating and making with my hands and was interested in fashion. I would look at fashion magazines and I realised that a good way of expressing myself could be embroidery. I studied hard, aiming at perfection, and staying true to my own vision.
Nature with its organic shapes and colours catches my attention and offers me the opportunity of reinterpreting through my imagination. I specialise in the luneville technique, patiently focusing on harmonious textures.
My final project at school involved themes of sustainability as I created my own sequins using discarded plastic bottles. Sustainability is about not wasting, this is why I make pieces that meet high quality standards and last in time, handed over from one generation to the next.
