Roberto Lucchi

Milliner

©Roberto Lucchi

New concepts in hat making

Roberto modernises hats with vibrant aesthetics
For him the hat is a symbol for creative souls
He makes healing hats with special energy powers for the wearer

Free spirited Roberto Lucchi, born in 1995, started out as a musician, but remained in search of the best way to express himself and his creative world. He landed in millinery. “How can I stand out in a society that tends towards homogenisation and massification?” This is the question at the origin of his entire journey. The hat became his answer. Roberto was faced with the extreme difficulty of finding someone able to hand make a hat to measure for him, and he realised the great craft potential of this sector. In 2017 he opened his atelier near Ferrara. In parallel he discovered an old abandoned hat factory in the Florentine countryside where he was able to recover wooden hat shapes and equipment that he brought back to life.

Interview

©Roberto Lucchi

©Roberto Lucchi

What is your educational background?: I have never had a real master, but I absorbed knowledge from many different masters, sometimes facing their resistance. Many were very reluctant to share their expertise and secrets. I also trained by exploring the international web resources dedicated to hats.
What are your sources of inspiration?: Fashion and nature, mostly. But also the variety of textures, natural pigments, all that is irregular. The discovery of discarded objects, of 'waste' that can be revived, and the atmospheres of music and travel. But human beings are the source of the greatest journeys: making a hat that tells the story of a person's life.
How did you come to be called the “Hat maker of the stars?: ”I feel close to the world of music and art. I thought to myself, if a celebrity has one of my hats, its value could go up and I offered myself with emails at full speed: J-Ax, Joe Bastianich, Andrea Appino of Zen Circus who accepted, and my name started circulating, all the way up to Tim Burton.
What is the Hat Experience?: It takes place in my workshop. It is the personalised design of your own hat, which is then made by me. This is my core business. I also run a masterclass called 'Ora et fedora' which is a one-day workshop I hold in Ferrara, to learn how to make your own hat. I am planning a full course soon.

Roberto Lucchi is a rising star: he began his career in 2017 and he started teaching in 2022