Most people think that flowers are quintessentially romantic: Cristina Cozzo, Camilla Callegaro and Lena Rasch, founders of Milan-based White Pepper Studio, have a completely different vision. Even though they specialise in weddings, they wouldn’t call themselves sentimental. "If we use roses for an installation, it’s because of their shape and colours, not for their symbolism." Their style is contemporary, unconventional and definitely untraditional. They conceive their works as sculptures or paintings rather than simple flower arrangements, which is perhaps why they design every project to the last detail. "Camilla is a set designer by training, so she’s our engineer. Only if she approves an idea, can we put it into practice."
Camilla Callegaro, Cristina Cozzo & Lena Rasch