Since there was no backpack on the market that would satisfy Eliška and Šimon, they made their own one. A friend saw it and wanted to have one too. Then a friend's friend saw it and the rest is history. Braasi grew into a manufacturer shipping its products to several continents, managing the entire production in Prague. Every part of the process occurs in one place – from cutting fabrics to the final shipment.

The desolated building, previously an aluminium factory, transformed into an area with workspaces, passages and greeneries. It was the Braasi founders themselves – graduated architects – who reconstructed it in an urbanistic style. Their ingenious attitude radiates from all the products: the couple love functionality and simplicity inspired by 80's climbing tools. Driven by the motto 'less is more', they create long-lasting pieces using high-quality materials. Their minimalism doesn't limit their open-mindedness towards new assortments or collaborations. This flexibility perfectly defines the brand: always on the move, always with a backpack of ideas.