




With a background in biodynamic gardening and graphic design, Sophie Wiking decided to study floristry, too, because it was the combination of all her favourite things: working with organic materials, getting her hands dirty, and visual creativity. She admits she spent most of her training days in Malmö doing the exact opposite of what she was told. "When explaining the spiral technique, my teacher kept telling me that the bouquets had to have the right shape, round and symmetric," she recalls. "I found this ridiculous. I knew at once that I wanted to step away from the traditional way and create something more natural." Faithful to her resolution, nowadays Sophie is known for her delicate arrangements with lots of frills and ruffles. Somebody once called her the “the queen of bounce”, because her bouquets are never too compact or stiff, they are "lagom", just right, in Swedish.
Sophie Wiking is an expert artisan: she began her career in 2015