Galicia represents my identity, and the Galician Crafts Public Foundation recognised this by awarding us the Eloy Gesto Scholarship Award in 2018, which honours the region’s artisans. A Coruña, my hometown, is also the headquarters of Inditex (Zara). Their interest in crafts and local artisans has significantly contributed to the growth of my business.

The fashion industry has realised that supporting artisanship can be a powerful marketing strategy. Regarding my craft, its ephemeral traits make it a popular tool for brand activation and connection. Through my paper art workshops, brands can connect and communicate with both their internal and external stakeholders.

Two recent brand activations were particularly challenging. I conducted a workshop for Porcelanosa clients in New York during Christmas 2023, using L’Antic Colonial’s Skin wallpaper, with the added difficulty of presenting in English. Additionally, I created an installation for Simorra’s The Art of Braiding collection at 080 Barcelona Fashion, using white satin paper to mimic long, braided fabric.