Alexander von Bronewski

Galerie Des Tanneurs

Leatherworker

©Astrid Purkert

The colour of resolve

Alexander is passionate about providing excellent customer service
Almost every product he sends out results in at least one new order
Some of his bags come with a pocket knife, a mechanical pencil, a flashlight, and a small pipe

Living and working in Lindau, on the shores of Lake Constance, Alexander von Bronewski is a native of the city. Like several other professions he previously practised, he learned his craft auto didactically. After school, Alexander worked at an auction house and pioneered SEO and online marketing there because of his knowledge of IT. During this auction house experience, he also developed a passion for design and excellent customer service. After working as a boat builder and in aviation, he discovered high-quality leather processing by making belts for another business idea he had at the time. Belts turned into women’s handbags, and before he knew it, he was running a successful business. His leather works have gained a cult following. The key to his success is not just the quality and robust design of his products, but also his ability to maintain a close relationship with his enthusiastic customers.

Interview

©Astrid Purkert

©Astrid Purkert

Why do you think your bags are so popular with customers?: Customers can be sure of what they will receive from me. Having a robust structure, quality craftsmanship inside and out, and a perfect shape are paramount to me. The inside pockets of my bags contain a manufactured pocket knife, a mechanical pencil, a flashlight, and a newly added small pipe.
Why did you continue with bag making after all your professional experiences?: I enjoy trying new things, and leather processing was captivating right from the start. The craft provides me with so many opportunities that I do not get bored, and I have had enthusiastic customers and full order books since the beginning.
What do you enjoy most in your work?: Whenever I am in the workshop, I lose track of time and space and move very purposefully towards the completion of each piece. By working this way, I can estimate quite well how many pieces I can produce within a certain timeframe. This results in a flexible schedule, which gives me a lot of freedom.
What is your experience with customers asking for repairs of your objects after five years?: Doing this proves to me that I can create products that become more beautiful with time. I have a preference for handmade fasteners rather than zippers. Since my work is fairly indestructible, I have never experienced any serious damage.

Alexander von Bronewski is an expert artisan: he began his career in 2013