After working for the best Venetian goldsmiths since the age of 14, in 1969 Giorgio Berto decided to venture into his own business. “Back in the days when Venice still had a soul,” he says with a twinge of nostalgia. His workshop was as small as his slogan was resolute: “Buy art, not just a piece of jewellery.” With time, both his son and daughter joined him. He trained Alessandro to become a fully-fledged goldsmith and Ursula an expert in jewels and a point of reference for their affectionate clients. True to Venice’s tradition, the Dogale shop only sells jewels that father and son make in the adjacent workshop, under everyone’s eyes. "This is a feature that has almost disappeared in the lagoon, swept away by cheap souvenirs," explains Alessandro. "For this reason, my father Giorgio half-jokingly calls himself 'the last of the Mohican'," he concludes.
Giorgio & Alessandro Berto