The beret, the ultimate French emblem, was born in the heart of the Pyrenees. Worn for decades by the shepherds of the Béarn province, it is still made in the Southwest of France by Maison Laulhère using ancestral know-how. Founded in 1830 by Lucien Laulhère, the house began making berets in 1840 and is currently the last atelier of these traditional hats. Their manufacturing method has remained unchanged since the 19th century: knitting, remeshing, darning, felting, dyeing, shaping, enobling, and finishing.

A beret requires two or more full days of work to manufacture and a multitude of checks and adjustments that make each item unique. Today, Laulhère benefits from an international reputation, its berets having been worn by the biggest stars such as Madonna, Rihanna, Emma Watson, and even Che Guevara. It also equips the military in different countries such as France, Belgium, or Norway.