Artesanias Juanita is named after a pioneering woman in weaving. Juanita grew her weaving workshop from 30 weavers to 220 craftswomen. She was awarded the Mujer de Éxito (Successful Woman) title, which she dedicated to all of Sandoná’s successful craftswomen who were by her side during the development and innovation of Sandoná’s weaving. Her legacy is the quest to do things well, aiming for perfection, but also to enjoy the creative process and embrace crazy ideas.

Juanita’s trademark is very strong: that's why fashion designers have always respected her and saw her as their peer. Brands such as Loewe commissioned her a collection of handbags, which include the Cartera Juanita: a precious handbag made with Iraca palm. Juanita planted so many seeds in her lifetime that, although the task of preserving this craft is considerably difficult, her memory will surely be honoured with the continuation of her good work.