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© Artesanosaldetalle
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© Artesanosaldetalle

Diego Apesteguia

  • Rotulacion a Mano
  • Sign-writer
  • Madrid, Spain
  • Master Artisan
Diego Apesteguia Sign-writer
Spanish, English, Russian
By appointment only
+34 654109043
© Artesanosaldetalle

Restoring Madrid's graphic tradition

  • • Diego restores classic signs and creates contemporary designs
  • • He uses traditional techniques and the latest technology
  • • Before becoming a sign-writer, he worked in marketing

Diego Apesteguia studied psychology and later marketing with a master’s in communication. Along the way he took several fine art classes and gradually developed a growing interest in sign-making. “There wasn’t a definitive moment, but I began to appreciate it little by little,” he says. He was particularly inspired by the work of British glass sign-maker Dave Smith. Diego enjoys the fact that he must master a range of techniques across different fields including design, painting, carpentry and glasswork, producing large works that are very visible across Madrid. “I feel I am continuously developing as a creative craftsman and that at the same time I can influence, to some measure, the image of the city in which I live.”

Read the full interview


  • © Rotulacion a mano
  • © Rotulacion a mano
  • © Rotulacion a mano
  • © Rotulacion a mano
Photo: © Rotulacion a mano
Pizarra para Restaurante Platea

Menu for the Italian restaurant of the Platea Madrid multispace

Length 2 m
Height 1 m

Photo: © Rotulacion a mano
Detalle de letras doradas

22k gold leaf and enamels applied on the window of a café in Barcelona

Length 300 cm
Height 200 cm

Photo: © Rotulacion a mano
Madrid Arts and Crafts

This piece was made as a tribute to the Arts and Crafts movement, with details inspired by works from Catalan Modernism, Alphonse Mucha and William Morris.

Height 200 cm
Width 60

Photo: © Rotulacion a mano
RotulaciĂłn a Mano

This was a founding piece of Diego’s workshop. It was made upon returning to Spain from the UK having learnt numerous techniques from David A Smith.

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