Art I Zanat is a non-profit Serbian association. Originally founded as East Koncept in 2012 by Alexandra Lahougue-Gruden and Virginie Pannier, in 2019 it was renamed when Nebojsa Zantic joined the committee to create a team of three. The organisation represents and promotes Serbian craftspeople, scouting for new talents who demonstrate creative and craftsmanship skills which are linked to the Serbian culture. Through a programme of inspiring discussions and encounters, the organisation seeks to motivate a young generation of craftspeople, helping to pass on rich heritage from older Serbian masters. It organises workshops, demonstrations and summer camps. The association also provides digital assistance to craftspeople. All their actions aim to help young craftspeople make a livelihood from their chosen crafts.